Brooklyn “Great Challah Bake” Inspires World’s Longest Challah & Jewish Unity


challah guinnessLast week Brooklyn’s Grand Prospect Hall came face to face with a phenomenon it had never seen before: Yid-lock. 2,200 Jewish women from all walks of life streamed into the building for Project Inspire’s “Great Big Challah Bake,” causing a one-hour bottleneck in the lobby.

“Our goal was to create an event to unify Jewish women around the concept of challah,” said Rabbi Yaakov Giniger, director of programming for Project Inspire, the Jewish outreach organization that arranged the event. “With what’s going on in the world, the Jewish people need to come together, especially around such a holy mitzvah.”

Thanks to the joint efforts of Project Inspire and OU Kosher, the crowd witnessed the unveiling of the world’s largest challah, a Guinness World Record — 20 feet long, freshly baked and certified OU Kosher.

It wasn’t an easy feat. Soon into the project, Rabbi Giniger ran into a glitch. Although Brooklyn-based Strauss Bakery’s professional team was ready and eager to braid the giant strands of dough, they couldn’t provide an oven large enough to bake it.

Rabbi Giniger turned to his neighbor, Rabbi Leonard Steinberg, an OU Kosher Rabbinic Coordinator, who put him in touch with his colleague Rabbi Yisroel Bendelstein. As a rabbinic coordinator for a number of commercial bakeries, Rabbi Bendelstein knew the right address for the colossalchallah: Damascus Bakeries, an OU-certified pita factory that produces 11,000 pitas and flatbreads an hour. Edward Mafoud, one of the owners, not only consented, but offered the bakery’s industrial state-of-the art long-tunnel oven free of charge.

“He was delighted to be part of such a novel idea,” said Rabbi Bendelstein. So much so, Mr. Mafoud had expert engineers adjust the oven’s band speed and temperature in order to accommodate the hugechallah. The hefty challah also required four men to braid it, custom-made trays to bake it on and a moving company to transport it.

As Chanalee Fischer, the entrepreneur behind “The Challah Fairy” challot, demonstrated the steps involved in challah preparation on stage, loudspeakers and screens, thousands of green-gloved women and 200 challah coaches kneaded their individual bowls of dough. A portion of each participant’s challah was then joined to the giant challah.

Some worked in silence. Eleven deaf women, members of Our Way, the OU’s program for the Jewish deaf, busied their hands not only to work the dough, but also to sign.

“I’m thrilled to be here and be a part of this,” signed Betty Kasher, a deaf attendee.

While waiting for everyone’s dough to rise, Chani Juravel, noted Torah lecturer, gave the aproned assemblage a minute to send up a prayer. The kibitzing suddenly fell still and airborne, heartfelt requests quickly filled up the space.

The challah bake also unified Jewish generations. Mrs. Mirca Itzkowitz, a Holocaust survivor, took the stage and recited the Hebrew blessing over the ritual separating of a portion of challah to a rousing communal “Amen!” Her granddaughter, Gitty Itzkowitz, standing beside her, translated it into English.

Katherine Khozheva, 29, who heard about the Great Big Challah Bake from the Jewish outreach organization Russian Jewish American Experience (RAJE ), proudly held up her challah — the first she ever made. “I just came back from Poland and Israel in June,” she said. “I wanted to learn how to makechallah. It’s very exciting.”

And then, the big moment arrived. A challah that nearly covered the full width of the stage lay on a table before an astounded audience. Alex Angert, official Guinness world records adjudicator, presentedRabbi Chaim Sampson, director of Project Inspire, with a framed Guinness World Record certificate.Rabbi Moshe Elefant, Chief Operating Officer of OU Kosher, stood by smiling.

“We are always on the lookout for exciting new records,” said Mr. Angert. “Particularly ones that represent the spirit of people coming together to achieve a greater good. This was the perfect attempt for that.”

“The OU was thrilled to be part of this event,” said Rabbi Elefant. “The energy in the room was incredible and we were happy to facilitate the baking of the challah and the certification. Hopefully it will go a long way in making our brothers and sisters closer to observing Shabbos.”

“I feel the love!” shouted Shimi Adar, popular Orthodox Zumba instructor and the event’s exuberant emcee. “It doesn’t matter who you are, where you come from, what you look like or where you’re holding in your life. We are all here together!”

Music blasted from the speakers and everyone took to their feet, breaking into jubilant dancing. Arm-in-arm they circled around the tables and through the ballroom singing, cheering, and celebrating.

“I had the time of my life,” said Suzi Basch of Boro Park as she headed for home. “It was a moment of unity with Jews of every stripe.”

The participants filed out of the hall into the Brooklyn streets, exchanging numbers and long goodbyes. They held fast to their challot and to the indelible impact of that night, when, in this reporter’s opinion, 2,200 hearts became one.

{ Newscenter}