Coke Funds Group to Obscure Obesity Link


COCA COLA ISRAELCoca-Cola funds a nonprofit promoting research that exercise is more important than cutting calories, which some health experts argue is deflecting blame for the role sugary drinks have played in the obesity epidemic, according to a New York Times report published Sunday.

The beverage giant donated $1.5 million last year to launch nonprofit Global Energy Balance Network and has provided $4 million in funding to two of the group’s founding members since 2008.

The group’s website is registered to Coke headquarters and the soft drink company is listed as the site’s administrator, the NYT reports.

James Hill, the group’s president and professor at the University of Colorado School of Medicine, said Coke registered the site because the network’s members did not know how.

The group contends there is “strong evidence” that weight control is more about “maintaining an active lifestyle” than poor eating habits, linking to two research papers, which both note Coke’s support. Read more at the New York Times.

{CB Newscenter}


  1. Coke causes obesity? Eating/drinking excess calories causes weight gain in general. I don’t know why somebody would drink pure sugar when ther are low cal equivalents. I don’t see a major taste difference. Alas I don’t really drink soda I am more of a water/seltzer drinking anyways.