Coming Soon: Ice Cream Chain for Chareidi Public

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ice-creamFrom a Ynet report: A first ice cream chain for the chareidi public is about to open in Eretz Yisroel. The chain will be called “Zislek” (from “sweetness” in Yiddish). 

Three friends have joined forces to set up the chain, two from the food industry and one from the retail and optics field: Yaakov Halperin, one of the owners of Optica Halperin, is entering a new industry together with Meir Dahan, the owner of Aldo ice cream, and Guy Amar, the owner of Tal Bagels.

The entrepreneurs plan to open 25 branches this year in Yerushalayim, Bnei Brak, Beit Shemesh, Tzefas, Ashdod, Haifa and Beitar.

In order to prevent boys and girls from sitting together at the ice cream parlor, as they do in the secular public, the stores will only offer takeaway services.

So far, chareidim have only been able to enjoy industrial ice cream sold in supermarkets and in several stores offering ice cream permitted by the chareidim community’s court of justice, but have been forced to search for it quite a lot.

 “In our public,” says Halperin, “there is a great desire for ice cream of high quality which can be bought on the street in a cone and is prepared on the spot, and not in an industrial manner: Low fat, 1%, and with a high kashrut level. We will fill up this void with a new ice cream chain.”

Three stores will open as early as next months: In Geulah, in the Jewish Quarter near the Kosel, and in Beit Shemesh. Some NIS 700,000 (about $187,000) will be invested in each store.

 The equipment and ingredients have been flown in from the company’s factory in Italy over the past few days, and in order to penetrate into the charedi street, tens of thousands of free ice cream samples will be handed out to the public.

Four charedi messengers have been sent to Italy to specialize in the ice cream’s preparation. They will offer 45 flavors, and yogurt ice cream will be marketed to the chareidi public for the first time. Berries have been especially imported from the United States to meet the high kashrus demands.

In order to learn about the most popular flavor among the community’s members, surveys have been held among yeshiva students and girls studying in seminaries. The most popular flavors were said to be lemon with vodka, cherry and chocolate-orange.

Additional flavors which will be offered are not as familiar among the secular public: Apple in honey and – believe it or not – cucumber, arrack and peppermint. “This will be a real hit,” says Halperin. “It has gotten the biggest number of points among the public.”

Each store will have two ice cream machines, one for dairy ice cream and the other for parve ice cream. All flavors will be presented in two displays – a dairy one and a parve one – and the cups will be in different colors as well in order to distinguish between the two kinds.

{Ynet/Yair Alpert-Matzav.com Israel}

8 COMMENTS

  1. ”In our public,” says Halperin, “there is a great desire for ice cream of high quality which can be bought on the street in a cone and is prepared on the spot, and not in an industrial manner: Low fat, 1%, and with a high kashrut level. We will fill up this void with a new ice cream chain.”

    I realize he’s speaking as a marketer but if this is true it’s very very sad. That we have such a strong need for such an unnecessary davar gashmi and this hole can ONLY be filled with sugar, cream and milk. What a sad testament about the standing of this generation.

  2. The source for this report was is also Ynet which was posted on Shabbos.
    What i sthe heter?
    If a real heter exist please share it with the rest of us so that we can use it too.

  3. #1 its pure marketing. And the deal of not having seats: are people supposed to eat a cone walking in the streets? Its not the needs of the people in mind here, its the profit of the investors.

  4. I believe one thing they forgot to realise is that most charadi people doent eat out in public! Ive rarely seen frum people walking down the street with a slice of pizza or a coffee at hand. I believe it is also considered untznius am I right?

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