After a 48-month legal battle, Egged buses in Yerushalayim have begun began displaying advertisements that feature women’s faces today. Meir Sela and Gil Ronen report for Arutz Sheva that the advertisements feature a mix of women from Yerushalayim – chareidi, religious, secular and Arab.
The campaign was mounted by the Yerushalmim movement, at the initiative of Deputy Mayor Rachel Azaria, who heads the Yerushalmim faction. The idea for the campaign was planted some six years ago, when Azaria wished to operate an as campaign on Egged buses featuring her own picture as part of her election drive. Egged refused, citing its fear that extremists would damage the buses in retribution.
A few days ago, the government reached an agreement with Egged. The company, through the deal, will be recompensed for any damage to the buses that it sustains as a result of the ad campaign, Arutz Sheva reported.