In the face of increasing innovation and competition in the search market, Google is upping the ante by developing new technology which will speed up indexing search results and create a larger index.
Web developers have been invited by Google engineers to test the new search engine and give their feedback. The front end of the engine looks no different. It is the back end technology which Google developers hope will noticeably index new content faster and reduce the time between new content being published online and it then appearing in a Google search result.
Matt Cutts, a principal engineer at Google and Sitaram Iyer, a staff software engineer posted an entry on the company’s webmaster central blog, appealing to developers to try the newly improved service and send them some feedback.
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”
“The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback,” they explained.
A Google spokesperson added: “”Google is always working on new technologies to improve the quality of our search services. We hope this new system will improve search in the areas of speed, accuracy, and comprehensiveness.”
Martin McNulty, director of search marketing specialist, Trafficbroker, who has tried the new version, said: “Google’s caffeine is undoubtedly faster, almost twice as fast at times. It’s like a Google GTi.
“Caffeine may be ‘under the hood’ but with this noticeable injection of speed it won’t remain under the radar for long.
“As for accuracy, it’s hard to say at this early stage but Google is clearly upping its game by including real-time results and more breaking news, as well as updates from the likes of Facebook and Twitter.”
In the last few months Microsoft has revamped its own search engine, formely called Live, rebranding it Bing and claiming it performs more intuitive searches. Prior to that, Wolfram Alpha launched, which performs searches based on computational knowledge.
Mr McNulty added: “The launch of Bing has been a good thing, although unfortunately more for Google than Bing if the level of innovation continues at this frantic pace. Google is still very much in the driving seat and is still setting the pace.”
{Tech Central/Noam Amdurski-Matzav.com Newscenter}
i like google much better then bing.