Websites that run annoying ads such as pop-ups may find all ads blocked by Google’s Chrome browser starting next year.
The digital-ad giant’s announcement comes as hundreds of millions of internet users have installed ad blockers on their desktop computers and phones to combat ads that track them and make browsing sites difficult.
Google’s version will allow ads as long as websites follow industry-created guidelines and minimize certain types of ads that consumers really hate. That includes pop-up ads, huge ads that don’t go away when visitors scroll down a page and video ads that start playing automatically with the sound on. Read more here.