The hundreds of “I Love NY” highway signs that cost taxpayers $8.1 million are illegal, according to the U.S. Department of Transportation, which claims state officials knew the signage violated federal law prior to its installation.
The Federal Highway Administration told Fox News the 514 bright blue placards, which cost roughly $15,000 each, must be modified because they amount to advertisements — instead of being navigational or safety-related — and are a dangerous distraction to drivers.
The use of signs for advertising purposes has been prohibited since the 1960s. Hecox said the signs in question — which currently dot roadways across New York — specifically fail to comply with the Manual of Uniform Traffic Control Devices and the Highway Beautification Act.
The signs, which started appearing in 2014, are on heavily trafficked highways, like the New York State Thruway, and at major entry and ferry points. Many of them appear in groups of five — sprouting along the road in rapid succession — and all include a mention of ILoveNY.com and the state’s I Love NY mobile app. Read more at Fox News.