Israel Launches Tourism Campaign In NY


har-habayis-yerushalayimThe Israeli Tourism Ministry launched last month a campaign to promote incoming tourism to Israel in the New York region, aimed at the culture, history and religion market.

The campaign, with a budget of NIS 9 million (about $2.5 million), is based on a market survey carried out by the Ministry to target and optimize marketing activities.

The campaign, with the slogan “Israel – Beyond Belief,” appears across different media, including TV; local newspapers such as the Wall Street Journal and the New York Times; trade magazines; billboards and a NIS 1.5 million ($410,000) Internet campaign on search engines, content and banners.

Each channel will be examined for its effectiveness, with changes made if relevant, the Tourism Ministry said.

Read more here.

{ Israel}


  1. “Israel – Beyond Belief” is right. The persecution of Frum Yidden is indeed Beyond Belief.

  2. what really is beyond belief is that when one does not conform to “your” level of what is right, he is then wrong.