Several major companies, including Kellogg Co. and Allstate, have pulled advertisements from Breitbart News, the right-wing website whose chairman Steve Bannon helped run Donald Trump’s presidential campaign and has been selected as his top White House strategist. According to Bloomberg, a screenshot showing an ad for Kellogg’s Frosted Mini Wheats on Breitbart.com—which routinely traffics in bigoted and misleading stories about minorities—was used for an activist campaign to get the cereal-maker to abandon ads with the site.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg spokeswoman Kris Charles in a statement. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.” Other corporations, like insurance giant Allstate and eyewear company Warby Parker, have joined in ditching the right-wing site for advertising. Read more at BLOOMBERG.
{Matzav.com}
Smart.
Kelloggs are idiots. Liberalism doesn’t work in commerce. Kelloggs will lose revenue. It’s called cutting their nose to spite their face. When you lose revenue, the price of their stock falls, buyers get nervous and dump their stock.
Bigelow tea did the same thing to the Don Imus show a number of years ago when he allegedly made a statement that African Americans found “insulting”. After a very short time, Bigelow came crawling back when they saw that they were losing revenue. It’s very interesting that you NEVER see advertisers pull their ads from left wing media outlets. NEVER. It’s always from right wing/ pro Israel outlets.
So now I know which cereal not to buy and which insurance company I will not buy a policy.
Breitbart, founded by two Jews as a pro-freedom and pro-Israel site, does NOT run articles with “bigoted and misleading” information. They point out the omissions and biases of the msm.
Im calling Allstate no and looking for another company…probably find something better too