-Communicated- Have you ever taken a bite of a fresh concord grape? Feel the rush of the sweet juice, as that wholesome grape flavor fills your mouth? This was the thought behind the newest partnership in the kosher industry between Welch’s, the nation’s largest grape juice producer and Manischewitz, a leader and pioneer in kosher products.
These two venerable brands have now joined forces and produced a new kosher grape juice for Pesach and Shabbos that has a natural, fresh concord grape taste with no added sulfites, preservatives or chemicals.
“This project didn’t happen overnight, far from it,” said Rabbi Aron Yonah Hayum, VP of Operations for the Manischewitz Company. “Over 18 months of kashrus planning and discussions have gone into bringing this product to the marketplace,” he added.
Of the many conversations focused around the kashrus of the product., some of the questions included: Who will supervise the grape crush? Who will oversee the blending? At what point will the juice become mevushal? Numerous and extensive meetings with the executive team at the OU, including site visits and conference calls with representatives of Welch’s and Manischewitz have resulted in this new and exciting product.
No expenses were spared, and no corners cut, in ensuring the highest levels of Kashrus of this new product. Only Shomrei Shabbos employees handled any juice prior to it being mevushal and full kosherization was done on tanks, equipment and bottling facilities that required it before the kosher juice was produced. A Mashgiach Temidi supervised the entire process, from grapes to bottle. The juice is approved for Kiddush and Arba Kosos for both Ashkenazim and Sephardim.
With the kashrus supervision under control the focus was then on the product itself. “The marketing teams from both Welch’s and Manischewitz wanted a product with no added sulfites and a fresh from the vine taste”, commented Sara Rivka Stromer, assistant brand manager at Manischewitz. She continued, “the new ‘grapey’ tasting juice is something different and refreshing.”
The juice is very high quality with the majority of the blend being single-strength, meaning it is not from concentrate, but pure fresh squeezed juice. As is the case in all other grape juices,grape concentrate is added to ensure a consistent, fresh taste in every bottle.
The heritage of kashrus and quality is something that has been maintained by the Manischewitz Company for over 120 years since the days of Rav Dov Ber Manischewitz himself. Best wishes for a חג כשר ושמח.
יאכלו ענבים וישבעו
בברכת חג כשר ושמח
The Manischewitz Co.