The Manischewitz Company, well known for its wine and Pesach foods, has been sold a week before the Yom Tov.
Sankaty Advisors, an arm of the private equity firm Bain Capital, purchased the Newark, N.J.-based purveyor of kosher foods for an undisclosed price. The deal was first disclosed by The New York Times this week.
Under its new owner, Manischewitz is expected to promote kosher as an indication of quality food rather than just a religious designation, according to the Times.
“This investment reflects our confidence in the Manischewitz brands and team,” Sankaty Advisors said in a statement last week. “Manischewitz has earned a position as one of the most highly recognized brands in the world, and it has distinguished itself through a passionate commitment to producing the highest quality kosher products possible. We believe Manischewitz is well positioned to grow due to rising mainstream interest in kosher foods.”
Decades ago, Manischewitz was virtually the only wine that was poured into cups at the Shabbos table every Friday night and for the Seder.
The Manischewitz Company was founded by Rabbi Dov Behr Manischewitz in 1888. It later began producing matzo, gefilte fish and borscht.