A California Company has recently launched an interesting new product which may signal a major breakthrough in weight loss. The company, Sensa (www.Sensa.com), claims to have come up with an innovative way to convince the brain to stop overeating.
First the theory behind the product. The obvious fact is that we eat too much. But why? It turns out that’s the way our brains are programmed. Throughout our history, food has been scarce, so in order to ensure survival, humans have been conditioned to eat as much as they can whenever food is available. Unfortunately, when food is abundant and rich in calories, as it is today, the results can be ugly.
Enter Dr. Alan Hirsch, an intrepid doctor and scientist, whose lifelong specialty has been understanding how our senses, and in particular, smell and taste affect the brain’s functioning. Dr. Hirsch noticed that many patients who had lost their sense of smell and taste due to illness or accident experienced rapid weight gain. Certain smells and tastes seemed to be acting on the brain to control the appetite.
Dr Hirsch studied hundreds of compounds and after years of research developed a set of virtually odorless and tasteless food sprinkles that have shown a strong impact on the body’s appetite-control center, which he called “Tastants”. Then, in one of the largest studies of a non-prescription weight-loss system, these Tastants were tested for effectiveness as a means of weight loss.
The results were significant. Over a 6 month period, 1,436 women and men sprinkled, flavorless “Tastant” crystals on everything they ate, and lost an average of 30.5 pounds – nearly 15% of their total body weight.
Participants achieved these results without having to follow any special exercise regime or diet.
Best of all, because it is tasteless and odorless and contains no stimulants and does not directly interact with the digestive system, there are no unpleasant side-effects. None of the horror stories associated with “fat-blockers” or stimulant based weight loss systems.
According to Dr Hirsch, “With Sensa, you can eat all the foods that satisfy your senses and you don’t have to deal with any intense food cravings or feelings of starvation. Sensa merely helps you eat less of the foods you love and gain greater satisfaction from smaller portions.”
A flavorless, odorless sprinkle that triggers this type of weight loss – too good to be true? Apparently the company anticipated a somewhat skeptical response from consumers, jaded by a weight loss industry spread thick with misleading claims.