New Machmirim Milk With Four Hashgachos, Cholov Yisroel Competition to Heat Up

Wednesday March 18, 2009 11:29 AM - 51 Comments

machmirim-small[Update below.] A new brand of cholov Yisroel milk, Machmirim, recently debuted and is expected to roll out many additional products, including yogurt. It is already being sold at lower prices than the existing products, such as Golden Flow and Ahava, according to Kosher Today.

Machmirim, whose slogan is “Anachnu Machmirim Bnei Machmirim,” is actually under four hashgachos - the Vaad Hakashrus of Skver, Khal Adath Jeshurun (KAJ), the Nirbater Rov (Rav Aharon Teitelbaum), and the Orthodox Union (OU).

Machmirim is located in Rutherford, NJ, and is expected to pump new life into the cholov Yisroel dairy, launching many new products and significantly upgrading the quality of existing products.

Update: Machmirim has sent the following to Matzav.com:

“Machmirim Milk is not and has never been affiliated, associated or connected with Ahava. The ownership has never been in contact with Ahava or has any dealings with them.

“Please note, as a startup company this misinformation is very damaging.

“Thanks you for your prompt attention.”

Machmirim Milk

machmirim{Dovid Bernstein-Matzav.com Newscenter}

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51 Responses to “New Machmirim Milk With Four Hashgachos, Cholov Yisroel Competition to Heat Up”

1. Comment from machmeerim style.org
Time March 18, 2009 at 11:38 AM

4 hashgooches, maybe 1 mashgiach –

2. Comment from Wondering
Time March 18, 2009 at 12:00 PM

And it’s pathetic to write an article which is nothing more than an advertisement - like one newspaper just did about the matzos - and push it as a news item, at least have the class to write advertorial on top.

3. Comment from destro613
Time March 18, 2009 at 12:42 PM

one of the main reason ahava went under is because they were not profitable and they just sold everything cheaper than anyone else. This is exactly what Machmirim is doing. I wonder how long they will stick arround for

4. Comment from shtus
Time March 18, 2009 at 12:48 PM

its more expensive then the other milk…..no competition in my book

5. Comment from A Yid
Time March 18, 2009 at 12:48 PM

The company in Rutherford also makes yogurt under the “Norman’s ” label- I was mashgiach there- under the Nirbater Rov

6. Comment from Stop wondering
Time March 18, 2009 at 12:53 PM

Writing about a new entry to the monopolistic cholov yisroel market is newsworthy indeed. Notice that the post quoted koshertoday.com, a respected news website reporting on all things kosher.

7. Comment from Avi Kolko
Time March 18, 2009 at 1:08 PM

A sign of the times.
Machmirim bnei machmirim has replaced
Ma’aminim bnei ma’aminim.

8. Comment from Wondering
Time March 18, 2009 at 1:16 PM

Are you nuts, koshertoday.com is nothing more than one big advertisement.

if monopolistic interests you, why don’t you write an article about the growth of monopolistic practices starting with meat, and now dairy products…

9. Comment from Yudel shain
Time March 18, 2009 at 1:28 PM

In the meantime wait till after Pesach for any new products, especialy when it has a machmirim name.

10. Comment from Mordechai
Time March 18, 2009 at 1:33 PM

I recently purchased their milk at a local grocery store for $2.19. Bear in mind, untill these folks came around , Golden Flow and New Square were charging $2.99. Now suddenly they went down to $2.69. Who said competition is not healthy ?

11. Comment from In the Know
Time March 18, 2009 at 1:48 PM

Machmirim is NOT part of Ahava

12. Comment from I agree
Time March 18, 2009 at 1:53 PM

Int he know must be right - it’s a different plant # & the milk lasts!!

13. Comment from Goin Machmirim
Time March 18, 2009 at 2:07 PM

I have a Machmirim bottle in my fridge dated MAR 19, still as fresh as day one.

I think we finally have Cholov Yisroel with a Heimishe hechsher(s) that last!

14. Comment from CK DAGER
Time March 18, 2009 at 2:35 PM

I HAVE TO TELL YOU THAT I AM VERY IMPRESSED WITH THIS COMPANY.
THEY WANT THE BEST IN KASHRUS
AND THEY ARE HELPING, US, THE CUSTOMERS, BY KEEPING THE PRICES DOWN.
I HOPE THEY ARE MATZLIACH AND I WILL DEFINITELY BY THEIR PRODUCTS.

CHAZAK VE’EMATZ

15. Comment from Mordechai
Time March 18, 2009 at 2:37 PM

Who is My Square and Fresh and Healthy that now frequent the milk shelves of supermarkets?

16. Comment from shemirah
Time March 18, 2009 at 2:43 PM

Wondering, it happens to be that the article about matzos you refer to was in Yated Neeman and I found it very intersting - because they are selling mehudardike matzahs for $14 a pound! How can you beat that? So if anything, that article was very helpful - in fact i am working on buying those very matzos - Chaburah matzos, for my seder rather than speanding hundreds of dollars on matzos from my shul’s chaburah which costs a fortune. The only problem is that I live in brooklyn and the Chaburah matzos will only be sold in NPGS in Lakewood but I will either pick them up myself or have my children or brotehr do so for me.
so these article, whether about matzos or milk are very helpful if they help fellow yidden.
The Torah is chas on mamonan shel Yisroel, and those like Chaburah and Machmirim who are trying to save people mkoney and are making a good product deserve our credit and should be written about all over the place.

17. Comment from brisker
Time March 18, 2009 at 2:52 PM

I say that we stop milking this topic for what it’s worth. I think it’s cheesy. I say we cream the issue and not be so sour about it. I told my friend, Gurt, “Yo, Gurt, how’s everything?”

Ona serious note, let’s give these new guys a chance. why do people always have to criticize and lambast somethign before it even makes it into the public eye?

18. Comment from Chaver Joe
Time March 18, 2009 at 3:02 PM

Machmirim is the biggest hit in lakewood since all the girls got in to school!!! let us just hope thsat they produce enough before the vaad puts up signs that we cant buy it until all the families in lakewood are able to buy Machmirim!!!!!

19. Comment from Mordechai
Time March 18, 2009 at 3:12 PM

Hey Brisker, are you the same guy that posts under the name as Joseph ?

20. Comment from Go Machmirim!
Time March 18, 2009 at 3:30 PM

I like the statement Machmirim sent in:
“Please note, as a startup company this misinformation is very damaging”
Shoin ein mohl it’s damaging. I have a bottle of My Square dated for April and it’s already spoiled!

21. Comment from Maybe
Time March 18, 2009 at 3:34 PM

Golden Flow probably sent in the release. He probably figured he’ll kill 2 birds with one stone

22. Comment from brisker
Time March 18, 2009 at 3:34 PM

Mordechai, I have no idea who Joseph is. I am a brisker through and through and I don’t post under any other name.
I do not eat any item that has less than three hashgachos, which is why Machmirim is perfect for me, because it has four.
The more hashgachos, the better.
Ideally, all products should have 12 hashgachos for each of the 12 shevatim (plus one more because of Efraim and Menashe). However, if your choshed for zugos, make it thirteen.
I only eat eggs on Pesach from chickens that hadn’t eaten chometz for 30 days before the eggs were hatched.
I am tovel my Shabbos Lamp and my iPod each day before Shacharis.
I will take my showers with Machmirim Milk rather than the other companies because of the higher quality and kashrus, although Golden Flow milk comes out of the shower head with a good flow, hence the name Golden Flow.

And then you wonder why my wife - and Country Yossi - feels I need a psychiatrist.

23. Comment from Shemen
Time March 18, 2009 at 3:37 PM

Why would Matzav post the statement if it came from golden flow? obviously it came from machmirim and i see nothing wrong with what they wrote. and i agree. for readers to make statements here about the company that is untrue could be damaging, so keep it real.

24. Comment from Maybe
Time March 18, 2009 at 3:40 PM

Shemen, I’m referring to the original post…

25. Comment from seeing believing
Time March 18, 2009 at 4:04 PM

honestly i don’t understand what people want. i found the following on kosher today:

Major changes are looming for customers that covet the higher kosher standard of Cholov Yisroel dairy…Machmirim has already made its debut with milk…The troubled Ahava Dairies was acquired by Toobro LLC, owned by Menachem and Schneur Bistritzky. The former owner had filed for bankruptcy protection, and the state agriculture department recently shut down the Ogdensburg operation because of contamination of the cheese products there. The Bistritskys are expected to pump new life into the Cholov Yisroel dairy, launching many new products and significantly upgrading the quality of existing products. The clear winner of all this activity will be the kosher consumer.

I THINK SOMEONE SHOULD TELL KOSHER TODAY THAT BASED ON WHAT MACHMIRIM SAID OVER HERE ON MATZAV, THEIR INFO IS WRONG. SOMEONE IS MISSING THE BOAT OVER HERE.

26. Comment from Shoshana
Time March 18, 2009 at 4:05 PM

Got milk?

27. Comment from in kashrus
Time March 18, 2009 at 4:15 PM

Kosher Today is run by Menachem Lubinsky.
maybe someone should tell him he has wrong information.

28. Comment from Wondering
Time March 18, 2009 at 4:16 PM

Shemira, good luck with matzos, you obviously know nothing about the kashrus of matzos if you didn’t realize how that article was trying to sell regular practices and kulos as chomros and mehadrin. You probably don’t know anything about how matza should taste, so good luck.

And the picture of the dayin inspecting the wheat with the article, was nothing more than a photo shoot, better known as geneivas daas.

29. Comment from Wondering
Time March 18, 2009 at 4:19 PM

“The Torah is chas on mamonan shel Yisroel, and those like Chaburah and Machmirim who are trying to save people mkoney and are making a good product deserve our credit and should be written about all over the place.”

Everything is lishma, including trying to force other people out of the market, and then raising your prices later… And exaggerating your level of kashrus…

Yudel Shain is right, don’t trust any new company that opens just in time for pesach.

30. Comment from So was it Hikind?
Time March 18, 2009 at 4:21 PM

It’s interesting how Dov Hikind took the credit & praised Golden Flow & Ahava for keeping low prices for Pesach. I think we should thank Machmirim!

31. Comment from shemirah
Time March 18, 2009 at 4:33 PM

Wondering, thanks for letting everyone know about how ignorant I am. I think alook in the mirror would be appropriate.
Actually, I am quite aware of how matzos are made and the kulos and chumros. I did my due research and I am not just writing for the sake of writing. I know what I am talking about, and I know more about those matzos than you do because I have spoken to the people who were involved - and I have spoken to several matzoh bakery managers who acknowledged that these new matzos are excellent and are very mehudardik. They wouldn’t say so publically, but they cannot compete with the price of the Chaburah matzos.
Some people liek getting matzoh with their own chaburah which is fine, but don’t knock the new matzos if you have no idea what you are talking about.

32. Comment from Mateerim bnai Mateerim
Time March 18, 2009 at 5:42 PM

Soon there will be cheap meat & chicken to ‘be’mekyaym’ the Torah is ‘chas al moomoinm
shel yisroel’. I think thats what happened in Monsey not too long ago.
Wake up and smell the issue.. if it too cheap, then it too ‘mateerim’. Wheather its matzos, meat, milk, tzitziz, mezizes or anything else.
It is basic economics, basic ’saychel’. (unless it is being subsidised).

33. Pingback from The Life-Of-Rubin Blog
Time March 18, 2009 at 7:08 PM

[...] Matzav writes about a new Cholov Yisroel milk called Machmirim that will have 4 Hashgachos. [...]

34. Comment from luv machmirim
Time March 18, 2009 at 8:14 PM

I have to tell u that my life has changed since machmirim came out. I can finally keep milk in my fridge for longer than a day!!

35. Comment from Honestlyfrum
Time March 18, 2009 at 9:26 PM

“Anachnu Machmirim Bnei Machmirim,”
Is this a joke?

36. Comment from brainstorm
Time March 18, 2009 at 9:51 PM

Why can’t we just have a cholov stam milk company that has full time mashkiachs? Wouldn’t that make it cholov yisrael?

37. Comment from I love pride of the farm
Time March 18, 2009 at 10:00 PM

Pride of the farm stays fresh for over a week and has no funny taste at all. I get it in Lakewood but I am not sure if it is available in ny.

38. Comment from Lakewooder
Time March 18, 2009 at 11:08 PM

Hey Pride of the Farm luver:take note of the difference in hashgachah

39. Comment from what?
Time March 18, 2009 at 11:13 PM

Brainstorm:that’s exactly what you buy now! Maybe brainstorm a little more next time!

40. Comment from Yungerman
Time March 19, 2009 at 12:32 AM

BMG had Machmirim today. Was a big hit!Everyone was talking about it…

41. Comment from Mizrach
Time March 19, 2009 at 1:10 AM

I was also in BMG and all everyone was hocking was that Matzav wrote about Machmirim milk and everyone should buy it because it is the cheapest and it has 18 hashgachos,a nd it is about time someone did something about the crazy dairy prices, etc. etc. etc.
So thank you for writing about this! Maybe finally the companies will realize that we, the customers, need a break and we will embrace a company that takes our concerns into consideration!

42. Comment from Chulent without beans
Time March 19, 2009 at 1:16 AM

Matzav: you have all the blogs hocking about this -

http://wolfishmusings.blogspot.com/2009/03/just-what-we-need-milk-with-four.html

http://lifeofrubin.com/2009/03/18/milk-so-kosher-it-has-four-hashgachos/

43. Comment from Anonymous
Time March 19, 2009 at 6:46 AM

The name is horrific - Rav Shlomo Zalman zatzal said that one should only take on chumros if one understands personally each halachic chumra through and through.. Otherwise it is a gaivadika posturing. The motto is even more horrific..

One should organize a protest that this company should change its name!!

44. Comment from Anonymous
Time March 19, 2009 at 2:23 PM

“Please note, as a startup company this misinformation is very damaging.”

The note is damaging indeed, they could at least find someone who writes proper English.

45. Comment from mo
Time March 19, 2009 at 6:59 PM

Its about time we got great tasting and long lasting milk. GO MACHMIRIM all the way I can’t wait till they make more products.

46. Comment from Anonymous
Time March 20, 2009 at 5:37 PM

I know the person who started this new company. He has no dealings with the Ahava co. etc. Look for yourself and see that the Sky High prices of milk started going down the past few weeks. Cas anyone Guess why? Yes It is when the Monopoly sees that there is some competition who seeks to enter the market, they reduce prices and say stories about the new company. Let us all Scream the TRUTH. GO Machmirim Go. And Give us more Affordable Milk Products

47. Comment from Moti
Time March 22, 2009 at 12:41 AM

B”H i now have a Cholov Yisroel Milk that matches the label,

all other brands on the label it’s says Milk when i drink it it taste like sour Cheese :)

Keep up the good work in putting MILK in the bottle, i have a bottle at home 1 more day left and it’s still good, never had this with any other kosher brand,

48. Comment from Milhouse
Time March 22, 2009 at 10:59 AM

What is everyone going on about? Why would anyone think this new company is connected to Ahava? There’s nothing in the Kosher Today article to suggest any such thing. So why the special “update”, and all the comments complaining about “wrong information”? The information is exactly right and needs no updates or corrections.

49. Comment from Anonymous
Time March 28, 2009 at 10:20 PM

Best milk out there by far. Go Machmirim all the way

50. Comment from Dairy Farmer
Time May 21, 2009 at 10:45 AM

Machmirim located in Rutherford, NJ, is produced by Ahava Dairies, which was recently acquired by Toobro LLC, owned by Menachem and Schneur Bistritzky. It is likly true that Machmirim never had dealings with the previous owners of Ahava. However, they are evedently dealing with the new owners…

51. Comment from All Business
Time May 21, 2009 at 11:09 AM

When you grab the entry doors away from others. ie Hashgachos. It is for protection. Each hasgacha is “locked in” so as not endorse any other upcoming compitition. How you set up a monopoly…

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