With broom in hand, Senator Simcha Felder launched Project Sweep, a quality-of-life initiative that benefits the neighborhood as well as the participants. Project Sweep enlists workers to provide weekday cleaning services along the busy Brooklyn commercial strips of 13th, 16th and 18th Avenues. Senator Felder provided $100,000 in funding for the Project Sweep initiative, administered by the Midwood Development Corporation (MDC).
“A pristine, litter-free commercial area instills community pride and encourages more people to visit and shop – a win for the neighborhood,” Senator Felder said. “I’m pleased to be able to provide clean streets and at the same time provide an employment opportunity for adults who want to give back to the community.”
“My primary focus has always been enhancing the quality of life for the individual,” Felder further stated. “With this project, the shopper will enjoy shopping, the shop owner will experience pride of ownership; all will benefit from the fresh, expansive feeling of well-being wrought by a clean environment.”
Among those joining Senator Felder at the 18th Avenue kick-off was Assemblyman Dov Hikind, Councilman David Greenfield, Community Board 12 District Manager Barry Spitzer and Community Board 12 Chairman Yidel Perlstein. “This is an amazing program that will help the community in a very positive way. To keep a community clean is something very fundamental,” said Assemblyman Dov Hikind. “This is the community that we play in, that we live in and the cleanliness of our streets is really paramount,” added Councilman David Greenfield. Goldberg’s grocery manager commented, “Project Sweep has been in effect for one week and I’ve already noticed a difference.”
Project Sweep workers will be on 13th, 16th, and 18th Avenues every Monday through Friday morning to spruce up these strips from McDonald Avenue to 60th Street. “We will make this neighborhood, clean, safe and beautiful, while at the same time giving people gainful employment. As everyone knows, a clean neighborhood is a safe neighborhood,” Felder concluded.