Subway Remains Committed but Kosher Franchise Suddenly Shrinks; Mendy’s New King

Wednesday December 30, 2009 9:04 AM - 9 Comments

subwayThe sign on the Avenue J site of the Subway’s restaurant chain read “Immediately Available” signifying the possible end of an experiment on one of Brooklyn’s busiest kosher commercial strips. Just a few months ago, the chain was crowned the largest kosher restaurant franchise in the country but with closures or imminent closures in such neighborhoods as Avenue J and Kings Highway in Brooklyn, Downtown NYC, New Rochelle and Livingston, NJ, the chain’s plans may be in disarray.

In the Avenue J case, a spokesman for Subway’s blamed the closure on a dispute with the franchisee and said that it was looking for a replacement at a substantially less investment than the original owner because much of the equipment and set-up was in place. The company said that the Avenue J franchise was available for far less than its usual franchise fee.

Although not confirmed, kosher Subway’s restaurants are said to still be operating in Cedarhurst, Flushing, Baltimore, Washington, Chicago, Kansas City and Los Angeles as well as the flagship restaurant in Cleveland which may be closed only temporarily.

Elan Kornblum, “The Restaurant Guy” and President & Publisher of Great Kosher Restaurants Magazine, has always argued that “while opening a kosher Subway might be a good idea at first and will initially draw a nice crowd, what happens when the novelty wears off and it has to compete like any other kosher restaurant, where price, quality and service is the utmost importance.”

On Avenue J, the restaurant was sandwiched between two other restaurants, one the highly successful Kosher Delight restaurant. Ita, a Subway’s regular at Avenue J seemed to have the answer for Subway’s shaky position: “Their menu is too limited to compete with a real kosher deli and Jews like big menus.”

With the Subway closings, the new king of kosher franchises goes to Mendy’s with its seven restaurants in New York City, including several blocks from where the Avenue J Subway was.

{KosherToday}

{Matzav.com Newscenter}

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9 Responses to “Subway Remains Committed but Kosher Franchise Suddenly Shrinks; Mendy’s New King”

1. Comment from Anonymous
Time December 30, 2009 at 9:11 AM

“the restaurant was sandwiched between two other restaurants,”

Nice…

2. Comment from cleveland local
Time December 30, 2009 at 9:37 AM

The subway here was closed briefly and has since been reopened. Its closed for a while only due to in-house management issues.

I love going there and hoe it us around for a long time,

3. Comment from sad
Time December 30, 2009 at 10:53 AM

the sad reality is that until the prices can be brought in line with non-kosher establishments for similar food, the kosher consumer will continue to be shortchanged.
A kosher pie of pizza in my NJ town is $18+tax, a treif one is $6-9 at various places across the street. We need competition to bring down the prices.

4. Comment from subwaysub
Time December 30, 2009 at 11:15 AM

what was the issue

5. Comment from dunkin donuts
Time December 30, 2009 at 11:57 AM

has close to 75 kosher stores

6. Comment from Anonymous
Time December 30, 2009 at 6:19 PM

To SAD

How bout a public option…

7. Comment from Gregaaron
Time December 30, 2009 at 7:25 PM

#5: Dunkin’ Donuts doesn’t have any real competition in the kosher market; Subway does.

8. Comment from Anonymous
Time December 30, 2009 at 11:08 PM

the subway concept was good however they were squeezed by franchise fees. Someone should open up the same type of subplace without the name,just do what subway did fresher salads and fresh made bread im sure they will get business as long as they give a decent amount of food and prices are in line with other places.

9. Comment from Subsation
Time December 31, 2009 at 12:53 PM

Subway’s sandwiches were shvach! That’s why they closed down.!

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