As editors and frum American publications in general are scrambling to justify the publication of an advertisement that seems to have angered many readers for its over-the-top tone and hashkafically questionable content, I’d like to give credit where credit is due.
The ad, which many of us here in the States saw, stated as follows:
Think of the best steak
You ever had
The one that makes your mouth water
Every time you remember it
Think of its buttery soft tenderness
Its rich natural flavor
The way you almost cried
As you savored the last bite
Recapture the thrill
Of that moment
Every time you grill
That frum publications would publish such an ad raises questions on its own. Some editors might be saying that they don’t want to impose their “tastes” on their readership, so they didn’t object to the ad’s tone or message. Poor excuse. That’s plain silly. Of course we have to scrutinize the ads that we and our children are exposed to, no less than we scrutinize the articles we read or the pictures we see.
It was only over Shavuos that I learned that one publication, only one, resisted the urge and rejected the aforementioned ad, despite the pressures to have it published and despite what I imagine, though I don’t know for certain, was a financial loss, or a potential one. The Yated Ne’eman, it appears, was the only American frum publication to reject the ad. Kol hakavod to them. And kol hakavod to me and my family who subscribe to that newspaper.
It is sometimes much easier to offer apologies and excuses after the fact. It is often harder not to make the mistake in the first place and to have the proper foresight and hashkafah.
Thank you Yated for taking a stance once again. May you continue to be a beacon of light and Torah hashkafah.
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