The Maxwell House Haggadah: Over 50 Million Sold – Even Obama Used One


450maxwellhouseWhen they convened for a Pesach seder two weeks ago at the White House, President Barack Obama and his guests used a Maxwell House Coffee Haggadah. A close look at photos of the seder show the haggadah in President Obama’s hands and the one being held by the guest to Obama’s right. You can see “Maxwell House” in white print on top of a blue box background. The haggadah continues to be used my millions of Jews in the United States. Maxwell House coffee has been recognized as a friend of the Jewish community since 1923 – the year the well-known brand became certified as Kosher for Passover, the first coffee to seek this designation. Then, about a decade later, in 1934, working with Joseph Jacobs Advertising and an Orthodox rabbi to ensure accuracy, Maxwell House printed their first haggadah.

maxwellhse1More than 70 years later, Maxwell House is still partnering with Joseph Jacobs to deliver the longest running sales promotion in advertising history. To this day, over 50 million haggadahs have been printed, making it the most widely used haggadah in the world.

{Elisha Newscenter}