Laundry detergent brand Tide on Tuesday said it would expand its chain of dry-cleaning franchises into a new brand, Tide Laundry, that will roll out through several major U.S. cities in the coming months.
The Procter & Gamble-owned brand opened its first laundromats in 2010. The expanded service will allow customers to prepay for laundry or dry-cleaning service through a mobile app. Users can drop off their clothes at a store location or drop-box location and submit instructions for how they should be cleane
Tide Cleaners will be available at roughly 2,000 locations throughout the country by the year 2020, the company said. The service already has operational stores in Houston, Phoenix and Omaha, as well as drop-box locations in Chicago, Washington, D.C., and Dallas, among other cities.
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