Wal-Mart Stores Inc. said Tuesday that it will start offering its holiday deals at 6 p.m. on Thanksgiving at its stores — two hours earlier than last year.
The world’s largest retailer will stagger holiday deals throughout the night and into “Black Friday,” the day after Thanksgiving that’s traditionally the busiest shopping day of the year.
Wal-Mart is responding to what’s expected to be a fiercely competitive holiday shopping season. Black Friday has traditionally been the official kickoff to the period, but in the last few years, that start has crept into Thanksgiving. This year, stores including Macy’s Inc., J.C. Penney Co. and Kohl’s Corp. are opening for the first time on Thanksgiving evening. And other stores, including Best Buy Co., announced earlier on Thanksgiving. Read more at Breitbart.