WhatsApp’s Upcoming ‘Enterprise’ Platform For Businesses Is Already Hidden In The App

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WhatsApp’s plan to let businesses directly message its more than one billion users appears to be taking shape.

Multiple references to “enterprise” message templates have been uncovered in WhatsApp’s code, according to the Twitter account “WABetaInfo.” One template would allow a business to send a message that’s translated into the targeted user’s language, for example.

Structured WhatsApp messages have several templates: one of these is the translation of the message in the user language …

WhatsApp also updated its privacy policy in August to link with Facebook’s account data — a move that caused significant backlash from users and European regulators who questioned Facebook’s initial commitment to let WhatsApp operate independently.

WhatsApp, which Facebook bought for $22 billion in 2014, announced its plans to let businesses message users in August 2016. Read more at BUSINESS INSIDER.

{Matzav}

 

 

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