Yisrael Hayom is the most-read newspaper in Israel on weekdays and has increased its lead over Yediot Achronot, according to a Target Group Index report published Wednesday that reviewed media consumption in the first half of 2015, JNS reports.
The report, which analyzed the Israeli public’s exposure to newspapers and radio networks, found that 40.8 percent of the public read Yisrael Hayom on a regular basis on weekdays in the first half of 2015, up from 38.9 percent in the second half of 2014. Meanwhile, Yediot’s weekday exposure rate for the first half of 2015 was 35.5 percent—giving Yisrael Hayom a 5.3-percent lead over its main competitor.
The weekday exposure rates for other daily newspapers in Israel in the first half of 2015 were: the Jerusalem Post at 7.7 percent, Haaretz at 4.6 percent, Globes at 4.3 percent, and Maariv-Hashavua at 4.2 percent. Haaretz’s weekday exposure rate was an all-time low for the newspaper.
{Matzav.com Israel News Bureau}
