The Apple Store website experienced technical difficulties this morning, just hours before the unveiling of the latest and most expensive iPhone from the tech giant. Upon visiting the website, users were greeted with a message stating, “Be right back. We’re making updates to the Apple Store. Check back soon.” The page, shrouded in darkness, featured a dynamic Apple logo in blue and gray – the same emblem used to promote the “Wonderlust” event, which marks the launch of iPhone 15. The logo also provided a functional link to the live event.
Apple CEO Tim Cook is scheduled to introduce the newest iteration of the company’s flagship product at 1 p.m. ET, with the presentation taking place at the Steve Jobs Theater within Apple Park, Cupertino, California. The cause behind the website disruption remains uncertain; it’s unclear whether the site experienced overwhelming traffic due to the iPhone 15 launch or if Apple was undertaking substantial modifications to its online marketplace, which offers a comprehensive range of Apple products.
The iPhone 15, available in three models with prices ranging from $799 for the standard edition to $1,099 for the Pro Max variant (a $100 increase compared to the iPhone 14), is anticipated to be available for purchase on September 22. Although an official release date has not been disclosed, Apple traditionally releases a new iPhone around this time each year. A notable change with the iPhone 15 is the inclusion of a USB-C standard charging port, a shift prompted by new European Union regulations mandating this port for phones, laptops, iPads, and other devices. Apple has historically favored its proprietary Lightning charging port, resisting the transition to USB-C.
Enthusiasts have been eagerly awaiting the potential introduction of a new feature referred to as the “Action Button.” Clues from Apple’s iOS beta 4 version have sparked speculations about this button, which could provide users with quick access to various functions and settings without the need to unlock the device or navigate to specific apps. It has been suggested that the Action button might bear similarities to the Apple Watch Ultra’s Action button but cater to phone-related options. These options could include shortcuts to apps, silent mode, the camera and video app, the flashlight, and the translate app, as per insights from Apple fan site MacRumors. If these speculations hold true, the Action button may emerge as a prominent feature setting the iPhone 15 Pro apart from its predecessors.
On the financial front, Apple, which initially achieved a market capitalization exceeding $3 trillion but subsequently experienced a pullback, witnessed its shares fluctuating. In the early hours of Tuesday’s Wall Street trading, Apple’s shares showed a modest decrease of over 0.4%, settling at $178.63.
{Matzav.com}
Who says it crashed? Maybe they were waiting for the right time to unveil the new iPhones.