The 130-year-old Aunt Jemima brand of pancake mixes and syrups will get a new name and image, with Pepsi-owned company Quaker Oats announcing Wednesday that it recognizes “Aunt Jemima’s origins are based on a racial stereotype.”
The brand features a black woman named Aunt Jemima who was originally dressed as a minstrel character, the network reported. The original logo was inspired by the minstrel song “Old Aunt Jemima.”
New packaging will begin to appear on shelves in the fall, and more details about the updated name will be announced at a later date.
PepsiCo also announced that the Aunt Jemima brand would make a minimum donation of $5 million over the next five years “to create meaningful, ongoing support and engagement in the Black community.”
Read more at The Hill.