The 130-year-old Aunt Jemima brand of pancake mixes and syrups will get a new name and image, with Pepsi-owned company Quaker Oats announcing Wednesday that it recognizes “Aunt Jemima’s origins are based on a racial stereotype.”
The brand features a black woman named Aunt Jemima who was originally dressed as a minstrel character, the network reported. The original logo was inspired by the minstrel song “Old Aunt Jemima.”
New packaging will begin to appear on shelves in the fall, and more details about the updated name will be announced at a later date.
PepsiCo also announced that the Aunt Jemima brand would make a minimum donation of $5 million over the next five years “to create meaningful, ongoing support and engagement in the Black community.”
Read more at The Hill.
{Matzav.com}
What about Uncle Ben’s Converted Rice? Brer Fox and Brer Rabbit? Tom Sawyer, Huckleberry Finn?
Tante Yemmima would be appropriate.
I’m gonna miss Tante Jemima.
so if it would have a face of a white person it would be racist because it’s not black. So now that it’s black even if it makes blacks so functional ; it’s not good either. wow!
Those pancakes will never taste the same again, without sweet Bubby Jemima smiling at me in the morning.
Zey shtill di chulev alum fresser!!
it’s not bubby. it’s tante
I remember when the image was of a black woman wearing a headscarf like the slaves on the plantation wore.
Thanks to the Socialist Liberal Democrat Party the world has gone nuts! You’ve had a brand name for many years. No one even knows why the original Aunt Jemima name was chosen. I’ll bet it has nothing to do with racism at the time. They wanted to sell product. If it was racist, why the heck would anyone put something on the container if people were supposedly racist.
The bottom line is those who claim racism are the racist themselves.
Just tattoo her face, color her hair red, put a rail of gold teeth with angry look and her hand making the crips sign that will satisfy all of the stereo types, NoamSane
Aunt Jemima has been around since the 1890s and now it is offensive? Seriously? Changing the name of one of the most recognized brands in the world that has been around since the 1890s because of political correctness and cancel culture cry babies is pathetic. You are caving to a group of idiots that is offended by cartoon character Elmer Fudd with a gun. Pathetic! How about asking the customers who like the name Aunt Jemima and buy your products what they think or does our opinion not matter? While your at it, go ahead and get rid of the Quaker Oats man. He may offend the religious communities!