Billionaire Toy Executive Hopes To Raise $800 Million Via Crowdfunding To Save Toys R Us


Isaac Larian, the billionaire toy executive behind Bratz, Little Tikes and L.O.L. Surprise! dolls, wants to save Toys R Us.

Larian, the chief executive of toy giant MGA Entertainment, says he and other investors have raised $200 million to acquire parts of the bankrupt retailer. Now they want the public to contribute $800 million through the crowdfunding site Go Fund Me.

The campaign, which runs through May 28, is being pitched as a “historic opportunity to #SaveToysRUs.” Ten hours in, Larian had raised $2,000, mostly in $5 and $10 increments. Just $799,998,000 to go.

You can follow the campaign here.

(c) 2018, The Washington Post · Abha Bhattarai 



  1. In other words, he wants you do give him free money to buy the stores which he and his partners (but not you) will then own.


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