Isaac Larian, the billionaire toy executive behind Bratz, Little Tikes and L.O.L. Surprise! dolls, wants to save Toys R Us.
Larian, the chief executive of toy giant MGA Entertainment, says he and other investors have raised $200 million to acquire parts of the bankrupt retailer. Now they want the public to contribute $800 million through the crowdfunding site Go Fund Me.
The campaign, which runs through May 28, is being pitched as a “historic opportunity to #SaveToysRUs.” Ten hours in, Larian had raised $2,000, mostly in $5 and $10 increments. Just $799,998,000 to go.
You can follow the campaign here.
(c) 2018, The Washington Post · Abha Bhattarai