Conservative Jews Deserve More Than PR

>>Follow Matzav On Whatsapp!<<

By Rabbi Yaakov Menken and Rabbi Pesach Lerner/ 

Responding to a dramatic decline in membership, the Conservative Jewish movement’s congregational arm has hired the Good Omen PR agency to survey hundreds of its members and “develop a new ‘position statement’ for the United Synagogue of Conservative Judaism (USCJ).” Explaining their need, USCJ CEO Rabbi Steven Wernick described “a level of uncertainty about precisely where the ‘brand’ of Conservative Judaism sits in our members’ lives.” The problem, however, is far more essential than branding.

According to the Pew Research Center’s survey of American Jews in 2013, the once-dominant Conservative movement has lost one-third of its members in the past 25 years. It now comprises merely 18 percent of American Jews—and only 11 percent of those under 30. The Avi Chai Foundation’s Day School Census determined that enrollment in the movement’s Solomon Schechter schools plummeted 44 percent in the past 15 years. Wernick responds to these daunting numbers by saying, “We need to stop shraying our kups about everything that is bad, and get to work.” But will they do what must be done?

The movement has traveled this road before. Less than 30 years ago, there were early indications that the movement was past its heyday. At that time, the Jewish Theological Seminary (JTS), Rabbinical Assembly, and USCJ formed a joint commission to create a statement of principles for the future of the Conservative movement—a document called “Emet Ve’Emunah.”

It was hardly the success they touted it to be; the commission was unable even to agree upon Who or what it worships. Instead, it validated divergent perceptions of G-d ranging from a Supreme Being found in the Bible and a vague “god” who is “not a being to whom we can point,” but simply a force “present when we look for meaning.” The movement discarded previous standards and offered no guidelines—it simply endorsed the disparate views of its members.

Immediately prior to the establishment of JTS in 1886, Rabbi J.D. Eisenstein, who was Orthodox, wrote that “both the Conservatives and the radicals are moving in the same direction. The only difference between them is time.” Throughout its history, the Conservative movement has attempted to span the chasm between the commitment to tradition of Orthodoxy and the open pursuit of American liberalism found in Reform—and has proven Eisentein’s words prophetic. As the Reform movement moved inexorably further from the moorings of Jewish tradition, the Conservative “middle” followed it further out to sea.

Consider how Conservative Judaism has progressed from mixed pews to the present day. It now endorses same-sex marriage, and although it continues to prohibit intermarriage, it dropped its ban on inter-dating by United Synagogue Youth leaders just last year. If formal acceptance of intermarriage is subject to “rebranding,” is the conclusion in doubt? By following a poll of members, the PR-driven “brand” of 2016 will be still more nebulous than the “principles” of 1988. This may improve short-term retention, but will only hasten the movement’s decline.

This tragedy hits home. Just over a year ago, Daniel Gordis, grandson of the chairman of the commission that wrote Emet Ve’Emunah, authored “Conservative Judaism: A Requiem.” He wrote poignantly of the implosion of the Conservative movement, which he termed the direct consequence of “abandoning a commitment to Jewish substance.” In order to stand for something, a religious movement cannot rely upon “interviewing hundreds of [members]” to determine its standards. On the contrary, it must make demands.

In my youth, I (Yaakov Menken) was inspired by Solomon Schechter students who knew how to read Hebrew prayers. But in college I quickly realized that in order to find people who took Judaism seriously, you prayed with the Orthodox. And then I visited Jerusalem. The rest, as they say, is history.

Fifty years ago, much of American Jewry believed that the Orthodox were a dying vestige. Rather than accommodating its members, Orthodoxy did the opposite—expecting full-day Jewish education for every boy and girl. Every PR firm would have derided this as ridiculous. In just the past 20 years, however, enrollment in traditional Orthodox day schools has more than doubled.

The Conservative movement could still choose Jewish substance. At its founding, the movement unabashedly professed belief in the deity who gave our Torah, hired some of the greatest Talmudic scholars to teach at JTS, and expected a baseline of true halachic observance from every Jew. Effort spent upon branding could be far better spent upon increasing the educational opportunities for its members, especially the declining numbers of young adults, to help them meet this standard.

Yes, returning to such high expectations will undoubtedly inspire the Jewishly uninspired to leave—but this has happened repeatedly throughout our history. Only those who retained “Jewish substance” retained Jewish grandchildren.

It would be tragic, indeed, if the movement were to try to hide its decline behind a marketing blitz, rather than refocusing upon the core tenets that have made Judaism relevant for thousands of years.

Rabbi Yaakov Menken is the director of Project Genesis –, and the co-editor of, an Orthodox online journal. Rabbi Pesach Lerner is the executive vice president emeritus of the National Council of Young Israel.



  1. Care to see more articles like this one? Yes I would.

    The conservative movement is very absolute in its desire to be “Better than reform” but “Still not a Torah congregation at all”.

    Overall, this movement is in my thoughts on the out from the divine providence of Hashem. The reform are soon to follow.

    One wonders if the safer future for Israel is in fact not the movements of Israel but of course just the proper shuls with mechitzas and balconies. The conservative are indeed just the modified church applied to a jewish life. It is no wonder that Hashem is not protecting their numbers.

    And so it goes to a better future.

    Tax money to discuss for your prayer session is not Torah.

    Goodbye Conservative Fraud Jewish Movement. Take the Reform with you.


  2. Conservative Jews for Torah? Try noticing that they are just the bar room letting out to see if Torah was really someone else’s problem. They are prideful and arrogant yet they do not want to be orthodox. The seeming is that they are angry but want a special home better than the cowardly reform. But they are sitting on the next bar stool over drinking even more to be intoxicated! This is the most asinine movement of all.

  3. They Already Have A Easy Solution

    In the December, 2013 Jewish Review of Books, Prof. Noah Bickart of JTS wrote in response to Daniel Gordis that, “It may be an unpopular opinion to my many friends and colleagues, but when the fundamentalist voices of the haredi press excoriate the “Open Orthodox” Yeshivat Chovevei Torah as in fact “Conservative,” I am offended by their mean-spiritedness, but the truth is that I fundamentally agree”. In the November, 2013 Times of Israel article titled, “Conservative Judaism may be failing but its ideas are not” , Judah Skoff wrote, “What should be obvious is that this new Liberal (or “Open”) Orthodoxy, and the traditional-egalitarianism nurtured by Yeshivat Hadar, have far more in common than right-wing Orthodoxy and left-wing Conservative Judaism, respectively… If the Conservative brand must fade, then let Conservative ideas re-assert themselves in new forms, with new movements and in new ways…”

  4. The only real issue Conservative are going to have to deal with is who owns and the money from the sale of Real Estate of Temples and S Schecter schoolse

    Any other issues they have are ignored and will fade away just as their movement which is akin to a bowling club or the boy scouts , just paying a yearly membership


Please enter your comment!
Please enter your name here