Dunkin’ Donuts Is Dropping The ‘Donuts’ From Its Name

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Dunkin’ Donuts is dropping the “Donuts” from its name.

On Tuesday the chain announced that in January it would officially change its name to simply “Dunkin’.” Tests of the shortened name over the past year have inspired backlash, but apparently did little to persuade executives not to make the change official.

The decision is especially notable because Dunkin’ Donuts played a crucial role in putting the word “donut” in the dictionary. Read more at Business Insider.

{Matzav.com}


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