Eida Hachareidis Objects To Olympic Symbol

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The Eida Hachareidis of Yerushalayim has objected strongly to boxes of Telma cereal appearing with the Olympic emblem printed next to the Eida’s kashrus symbol.

The appearance of the symbol violated an agreement requiring the Eida’s authorization for graphics of all Telma products bearing its hechsher.

Telma apologized for the mistake and has produced new packaging without the offending item.

David Steger – Matzav.com Israel News Bureau


  1. Again the title does not match the story.
    It denotes divisiveness while the story is pretty logical and acceptable!

  2. So, they are breaking rules left and right…

    The issue is not with the Olympic symbol, it is regarding the breach in contract…
    Eida Hacheredis needs to stand up for the contract…
    what if they decide to post a rainbow on their boxes next?…


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