Despite Elon Musk’s sky-high aspirations for Twitter Blue, the social media platform’s subscription service, the project appears to have converted fewer people to paying customers than the billionaire had hoped. At one point, he told employees that he wanted half of the company’s revenue to come from subscriptions—a far cry from the paltry 180,000 people in the U.S. who were paying for Twitter subscription services, including Twitter Blue, in January, according to The Information. That number represents just .2% of the platform’s active monthly users, the outlet reported, a far cry from the 62% of U.S. users that represent Twitter’s total subscriber base.
Twitter Blue costs $8 a month (or $11 if the user signs up via Apple iOS). The current number of subscriptions translates to roughly $28 million annually—less than 1% of the company’s revenue. Read more at The Information.
