German Food Company Renames Sauce With Offensive Name

Refrigeration can extend the life and quality (color, flavor, texture) of items that could also be stored in the pantry, such as hot sauce and peanut butter. MUST CREDIT: Photo by Stacy Zarin Goldberg for The Washington Post.
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One of Germany’s best-known food companies said it will rename a popular spicy dressing because of the racist connotations of its name.

Food company Knorr will change the name of its “Zigeunersauce,” or “gypsy sauce” to “Paprika Sauce Hungarian Style,” the German weekly Bild am Sonntag reported Sunday.

“Since ‘gypsy sauce’ can be interpreted in a negative way, we have decided to give our Knorr sauce a new name,” said Unilever, the international consumer goods group that owns Knorr. Unilever could not independently be reached for comment on Sunday.

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