After four years of drought and a dry winter, Israel has reintroduced a water-saving campaign under the assumption that years of plenty may never return due to rising temperatures.
Similar to a campaign of the 1990s and 2000s that bore the slogan, “Israel is drying out,” the new campaign is called, “Israel is drying out again.”
Israel’s giant desalination plants on the coast are insufficient for the country’s agricultural and ecological needs, experts said. They warned that the Kinneret is already below the Red Line and may drop below the Black Line this summer, wreaking irreparable damage to the lake.
Unless the public begins using less water, the Water Authority may begin cutting off water from homes every day for a few hours.