Israel to Award $2.6 Million to a Supermarket Chain That Commits to Using More Packaging

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The Israeli government wants to see local food retailers use more packaging. On Sunday, Israel’s Ministry of Agriculture and Rural Development announced it would award one supermarket chain an NIS 9.5 million (approximately $2.6 million) grant, as part of a pilot program that would see food retailers pre-package produce.

Most fresh produce in Israel is currently sold in bulk, allowing consumers to choose the exact amounts they require and make independent choices about the use of packaging. According to the new plan — which the ministry claims would help prevent food waste by protecting produce from damage and providing optimal conditions — tomatoes, cucumbers, bell peppers, eggplants, zucchinis, apples, pears, bananas, peaches, nectarines, avocados, and mandarins, will all come pre-packed in packages available in two sizes.

According to the ministry, between 20 percent and 52 percent of fresh produce in Israel is wasted. The rate of depreciation of produce in shops is estimated at 15 percent-17 percent and 40 percent at the consumer’s home, the ministry said. The data presented by the ministry shows the most sensitive produce are bananas with a 17 percent depreciation rate, tomatoes with 16 percent, and cucumbers with 15 percent. The ministry estimates the program would decrease the amount of wasted produce in shops and at the consumer’s home by 10 percent-15 percent and 20 percent-25 percent, respectively.

The grant will be awarded to the chain whose plans to package the produce are deemed the most sustainable according to criteria set by the ministry, which include the degree in which the packaging materials can be recycled or reused. Extra points will be given to retailers that agree to collect and return a deposit on the packaging, to those who will use additional means to prolong the shelf life of produce, such as refrigerated shelves, and to those who will provide consumers with ways of keeping produce fresh longer at home.

The winning chain will have to implement its suggested policy in 20 stores across the country over a period of three years in which the ministry will examine whether the program has indeed contributed to significantly reducing food waste throughout the supply chain. The ministry will also check to determine whether this reduction resulted in decreased greenhouse gas emissions after taking into account the added pollution created by the production and recycling process of the packaging.

Tofi Stoler / CTech



  1. this SOUNDS like Musical Chairs and the consumer will have no were to sit when the music stops
    and i am sure the consumer will get ripped off by the use of EXTRA HEAVY packaging like what happened in the meat/poultry industry
    about 5 years ago there was a slow across the board switch from light weight minimal foam trays to the same minimal size BUT EXTRA HEAVY WEIGHT trays and they were both SOLD BY WEIGHT

  2. They have nothing else to do with their lives.
    So stupid. The opposite is going to happen if it is Pre packaged. People are going to be buying amounts more than they need and throwing the rest out. When it is Pre packaged, if one piece goes bad the whole package rots, when it is by the kg, the fruit & vegetable seller is constantly removing the bad ones, so the rest stay good.
    Totally insane to throw away 2.6 million shekals to do this trail for 3 years!

  3. “The ministry estimates” Like always they are wrong!! But who cares, it’s not their money. I would bet, that before putting this ridicules plan into motion, they bought stocks in “Plastic”, to get rich on!! All that wasted plastic that is allegedly harming the environment!!!! I never buy packaged fruits or vegetables. Much more waste. Again, forcing people to buy more than they want to buy!! This plan will fail because these stores will see a drop in sales, as people will go and buy in a store that still sells in bulk.


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