Free hand sanitizer and disinfectant wipes, branded with the Brown Hotels logo, are among the new perks for guests staying at one of this boutique brand’s Israeli locations as they reopen following nearly three months of closure due to the coronavirus pandemic.
“Brown Hotels are ready for a corona routine,” declares a website detailing the cleaning routine at the chain’s properties, which include hotels in Jerusalem, Tel Aviv, Greece and Croatia.
As Israel is among the first wave of countries reopening hotels, properties are advertising their cleaning routines along with lower prices to appeal to a domestic market, as foreigners are still banned from entering the country. Reservations are slowly trickling in, but the sector faces major challenges, including gaining the public’s confidence, higher operating costs and a loss of the foreign market, which accounted for about half of all hotel stays in 2019, according to Israel’s Central Bureau of Statistics. Read more.
