Leadership & Marketing Update from H. LEINER & CO.
Make your website your top marketing priority!
People get so caught up in general marketing strategy that they often forget that their website is a really important marketing tool. By building your website and investing in it, you can use it as a successful marketing instrument to gain supporters and donors, and extend community outreach. Here’s how you do it:
- Create an email pop-up: When people check out your website, they may either be committed supporters or new contacts. If you make an email pop-up when people initially look into your website, you can collect information in order to create a contact list. By getting people to sign up for your newsletter or emails, you create a list of people who can be donors for your next big fundraising event. It also enables you to keep in touch with supporters in a long-term fashion.
- Write a blog: A safe and effective forum for creating a blog is posting it on your website. By taking the time to create a blog section on your site, you will keep your supporters and potential donors engaged. People love to stay updated on the latest news, especially if it’s valuable. By making your website a home for a blog in which you share content in multiple languages by using software and stories, you will engage with your donor community in a new light.
- Keep it clean: Just like your donation pages, your website should be easily navigable. When you get people to take the time to look at your website, you want it to be positive marketing experience. In order to do that, you should make it easy for people to access information, opportunities, or donation options without having to scroll through countless pages and choices. By keeping your website clean looking and easily accessible, you will create a smooth experience for your supporters and potential donors that will keep them coming back for more.
If you want to optimize your organization’s marketing campaigns, focus on the most accessible forum you have: your website! By cleaning up your organization’s website and using it as a marketing tool for posting a blog or newsletter sign up, you will create a community of supporters that are consistently engaged with your mission and story.
(Entrepreneur & Philanthropy News Digest)
