When Marc Weiner was diagnosed with bladder cancer in 2015, surgeons removed the organ along with both of his kidneys.
Weiner is now cancer-free, and undergoes dialysis three times every week, which takes a toll on his body. The former news executive and cancer survivor is using a Times Square billboard to attract a kidney donor.
“My name is Marc, I need a Kidney, YOU can Help!” reads the billboard that shows his smiling face beaming high above New York. The billboard will be up until Weiner finds a donor or until the end of November when the billboard needs to come down because of prior construction plans.
Read more at CNN.