This coming weekend, CNN’s Sam Feist will distribute to his staff copies of the testimony news executives gave to Congress when they tried to explain how television networks got 2000’s disputed election so spectacularly wrong.
It’s required reading — perhaps never more than this year. Media planners are preaching caution in the face of a surge in early voting, high anxiety levels overall and a president who raises the specter of another disputed election.
“We need to prepare ourselves for a different kind of election night,” said Feist, CNN’s Washington bureau chief, “and the word I keep using is ‘patience.’”
Nearly half of people polled recently by the Pew Research Center said they intend to follow election night returns closely. It’s easy to see this year eclipsing 2008’s record of 71.5 million people who watched for results, and many will have laptops, tablets or smartphones ready for a multi-screen experience.
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