Israeli Prime Minister Bibi Netanyahu began his United Nations General Assembly speech on Friday with a distinctive pin clipped to his jacket. The pin, worn not only by Netanyahu but also by members of the Israeli delegation, carried a QR code leading viewers to a website showcasing the atrocities carried out by Hamas on October 7, according to the Prime Minister’s Office (PMO).
The scannable pin was part of a much larger Israeli information campaign launched in New York this week. A fleet of mobile billboards and numerous digital screens in the vicinity of UN headquarters and Times Square were emblazoned with the words “Remember October 7,” each paired with a QR code leading to the same site. Several reports pointed out that the link only works outside Israel, a restriction Israel has implemented before when focusing on international messaging.
The effort was designed to keep global attention fixed on the Hamas assault as world leaders gathered in New York. The trucks and digital displays mirrored the very same emblem Netanyahu wore onstage, urging pedestrians to scan and access curated material documenting the killings and kidnappings.
Fox News and other outlets also covered the large-scale presence of the “Remember October 7” campaign, confirming that the QR codes led users abroad to a site with graphic evidence from the attacks.
Israel has already created an official English-language platform presenting detailed accounts of the October 7 massacre, part of its strategy to consolidate and verify materials used in advocacy around the world.
According to the PMO, both the pin and the widespread signage were aimed at keeping the issue of the hostages and the October 7 massacre at the forefront as Netanyahu delivered his remarks. The imagery rolled out across midtown Manhattan in the hours before he took the podium.
Where can I purchase this “Remember Oct 7” pin with the QR code and yellow ribbon?