Even Mr. Potato Head finds gender conformity un-apeeling!
The classic spud-shaped plastic toy is getting a new, gender-neutral name — just plain Potato Head — with the toymaker Hasbro scrapping the “Mr.” portion.
The company said Mr. Potato Head, which first hit the shelves nearly 70 years ago, needed a fresh, modern makeover. The toy’s new moniker will begin appearing on boxes next year.
“Culture has evolved,” Kimberly Boyd, Hasbro’s senior vice president of global brands, told Fast Company. “Kids want to be able to represent their own experiences. The way the brand currently exists — with the ‘Mr.’ and ‘Mrs.’ — is limiting when it comes to both gender identity and family structure.”
Read more at NY Post.