The owner of Eskimo Pie is changing its name and marketing of the nearly century-old chocolate-covered ice cream bar, the latest brand to reckon with racially charged logos and marketing.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” said Elizabell Marquez, head of marketing for its parent Dreyer’s Grand Ice Cream, the U.S. subsidiary for Froneri, in a statement. “This move is part of a larger review to ensure our company and brands reflect our people values.”
Eskimo Pie joins a growing list of brands, such as Aunt Jemima, Mrs. Butterworth and Uncle Ben, that are rethinking their marketing in the wake of the Black Lives Matter protests in recent weeks triggered by the death of George Floyd.
Read more at ABC News.