Just days before Shavuos, in the midst of the wheat harvest, a meaningful tradition played out once again: Reb Aharon Yosef Kornitzer, a devoted askan and chossid, personally delivered the first of the year’s gleaming wheat stalks to Gedolei Yisroel. The wheat was freshly harvested for matzos mitzvah to be baked for Pesach 5786 and was presented as a symbolic gift to adorn the Yom Tov tables of gedolei Torah.
Rabbi Kornitzer, affiliated with the Tiv HaMatzos bakery, has long been involved in the preparation of shmurah matzah. He ensures that the initial yield of the harvest is shared with the gedolim, linking the harvest of Shavuos with the preparation for the next Pesach.
This year, once again, these first fruits of the field were laid on the Yom Tov tables of gedolei Torah. Photographer Shuki Lehrer captured the touching moments:
It’s called a marketing plot. I don’t know anything about Rabbi Kornitzer but I do recognize that he got his face in every single picture when gedolim were baking matzos. If he owns the bakery it is just a method of self-promotion. And matzav fell for it hook, hook,line and sinker….
What a great photo op!!!
Where is this wheat grown?
Monsey.