HATE IN THE MEDIA: The APP’s Bigoted Fake News Campaign Against Orthodox Jews

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Good day investors and board members at Gannett (the parent company of Asbury Park Press), advertisers at APP, and community leaders:

On Friday afternoon, June 30, 2017, the Asbury Park Press had a lead story online titled “Lakewood welfare: Half of Lakewood’s children on government assistance.” In it, APP staffer Payton Guion gave the number of children in married Lakewood households who are on government assistance (18,200) and compared it to Newark, the largest city in New Jersey, which is second in the total number of children from married households on assistance (7,800).

Apparently, the goal was to show how bad Lakewood is compared to the next municipality in terms of children on assistance. However, 81% children in Lakewood live in married couples households, whereas less than 40% children in Newark live in such households, so of course when comparing those two municipalities which have an elevated level of children in poverty, Lakewood will have more children in married couples households on assistance than Newark.

Using a category (married couples households) that has a large pool in Lakewood and a small pool in Newark is brazen skewing of data. The accurate comparison to Newark would be the numerical and percent figures of how many children live in both places and how many of them benefit from government programs.

After the Orthodox Jewish Public Affairs Council took to Twitter (via @OJPACNJ) and called out the APP for the above dishonesty, APP added data of all children who live in Newark and data of how many children in Newark get assistance. While this is a good start, 1) the flawed married couples household comparison stayed in the report. As of this writing, the report still reads, “There are 10,000 more children in households with married couples in Lakewood receiving food, income or state aid than the next closest town.” 2) While the APP shows the percentage of all children on assistance in Lakewood, the APP shows only the numerical figure for Newark. My guess is that the APP knows that showing the percentage of children on assistance in Newark (53.7%) dilutes the rationale for dramatizing Lakewood, where 49.6% children are on assistance.

Likely in an effort to hype the government assistance use in Lakewood, the report counts children who are on “some form of government aid,” including, apparently, medical benefits, despite the fact that children in a household of five that earns $99,000 a year are eligible for health care. Meaning, the high-level of eligibility for medical assistance in no way reflects the poverty level of Lakewood.

Thirdly, Newark in raw numbers (37,965 vs. 21,612) and as a percent (53.7% vs. 49.6%) has more children on government assistance than Lakewood does. However, the Asbury Park Press does not suggest – as it does for Lakewood – that the assistance use in Newark is based on mass scale fraud.

Fourth, the misleading data is in the first few paragraphs of the APP propaganda item. It is the premise of the whole item, not a side note. Furthermore, there is no editor’s note admitting that new data was added.

Finally, APP reporting focuses on Monmouth and Ocean counties in New Jersey, but the paper seems much more interested in Lakewood than the drug abuse crisis that claimed the lives of 350 people in those two counties alone last year. A search at the APP for the word “opioid” generates only 85 results; “overdose” has 200 results, “heroin” shows 1,158 results, and “Lakewood” has 3,571 results.

Whichever way one looks at the propaganda item, it is clear that data-skewing (married couples households), journalistic malpractice (not showing percentages of Newark, adding medical care in the assistance use, treating Lakewood different than Newark), editorial dishonesty (omitting an editor’s note), and bias (an outsized focus on Lakewood) was deployed against a low-crime and extremely productive community of Orthodox Jews. This type of propaganda fuels anti-Orthodox rhetoric online and likely also fuels hate incidents in the streets.

Investors in APP’s parent company Gannett and APP advertisers have a responsibility to demand that APP editors stop its bigoted fake news campaign against Orthodox Jews.

Yossi Gestetner

Co-founder, Orthodox Jewish Public Affairs Council (www.OJPAC.org)

P.S. Lohud/The Journal News in New York is also owned by Gannett. They too resort to data-skewing and journalistic malpractice to malign Orthodox Jews. OJPAC latest video addresses one example. https://youtu.be/8n1UyYS6Hn8, and this addresses another example http://www.ojpac.org/latest/lying-about-dead-infants-to-besmirch-the-orthodox-jewish-community.



  1. So what? Matzav.com also skews and spins the news. Matzav.com’s censorship borders on illegal. Their desire to squash people’s free speech is astounding. Whatever they are to dumb and stupid to understand, they just edit it out. Immaturity is not an excuse for censorship. The Feds aught to have a look at Matzav.com censorship practices.

    • Can you please specify what law or category of law was broken here? Matzav.com reserves the right do edit or entirely remove any comment which they deem to be inappropiate. Although they should put a disclaimer, they have every right to edit comments. Even the news, after all matzav is suppose to be a kosher source of news, and if you dont like whats being reported, you can go get your news elsewhere. Take your hate somewhere else. This isnt what we nee as we approach the 3 weeks.

  2. Excellent response! The moment I read the article I saw right through to the bigotry and Hate. Amazing to what lengths someone will go to collect data that is skewed
    The news coverage on the Lakewood story is disgusting. The constant use of the word “Lakewood community” is bigotry in its worst form. Who decided that this is a “community” issue? The app?

    At the end of the day the Lakewood economy alone creates jobs and money for Lakewood and its surrounding communities.

    I think an organized boycott of the Asbury Park Press and it’s leads advertisers should come quickly. There is no reason for us to put up with this nonsense.

  3. Thank you Mr Gestetner. About time we have people who know how to speak on a community’s behalf, rather than embarrassing us when they do so.

  4. The problem is when communal blogs are no better than the Gannet junk and also make statements assuming guilt and tarnishing entire communities.

  5. This is why we should have better law suit laws against News organization.

    This is worse than mal practice, they can hurt a entire community without any consequence!!!

  6. Why do people even give this rags quotes to publish? Why talkg to them altogether? Im shocked when members of our communities even talk to them. They have one agenda and that is to paint with a broad brush. Dont’ confuse them with the facts.

  7. Well done. While other so called “Jewish media” like slamming us, at least one media outlet is willign to stand up for good Yidden

  8. Thank you Yossi. Keep up the good work.
    I want to emphasize that “all” the other APP stories (and NJ.com etc) this past week were, as well, riddled with fake news.
    This is clearly intended as incitement against the Jewish community of lakewood and the Jewish community at large. I can’t beleive this is 21st century in the USA. Scary.

  9. The world holds us to a more elevated standard
    as they ought to

    When weak on defense ,stay on offense?

    so many of ‘de besteh un de shensteh’ hardly care, we are instead going to incite against the cheap media?

  10. Another point:
    Since when are home addresses published in a report? Even murderers and worse never have their home addresses shared for obvious reasons.
    Here though every report includes the actual addresses of the individuals mentioned.
    How is this normal?

  11. Just to add to Jackson Jew’s point they are obviously trying to imply that these are rich people so they want to show how much their houses cost. Except that, at least one of them rents it so the value of the house is completely misleading.


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