The New Post Pandemic Market for a start-up like Mimy.

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Covid 19 pandemic has gradually changed our behaviour towards online channels. And the effects are most likely to stick beyond the pandemic. It also presents an opportunity since market leaders are likely to invest boldly and timely in their businesses online. It however created ravages cuts across all sectors, including but not limited to payments, purchasing, selling, learning, betting and shifting the dynamic involved in gambling behaviours. Lack of sports-based and land events led to seismic shift into the digital space prompted by sufficient time spent Online. Business models are piloted by the current economic landscape leading to new patterns and strategies that shifted from mainstream to increased virtual space. Start-ups strained to get their brands to the Market because it is either a win or a loose scenario.


What’s Mimy.online?

Mimy is a platform that aids in predicting an outcome of any event that gets generated by a verified user or a creative team; thus, there is no need for additional markets or events that require detailed information. Its conceptualization was by an individual who loved to make money and have fun in tandem. Licensed on Jan 14th, 2021, in the Netherlands, its uniqueness allows customers to bet against each other or topic that is legal. The winners will get a proportion of pooled gambling fund percentage ratio in a transparent and safe transaction. It has diversified gambling in technology, science, space, sports, entertainment, politics, supernatural topics, and online gaming.

The adopted model in gambling led to a substantial Migration in diversified online gambling e-sports due to the responsible gambling strategies that would prevent addictive behaviour, especially among the youths who had increased time and perhaps money on the booming virtual space. Unlike the ancient conventional sports and land-based events, Mimy moved all their transactions online, harnessing internet power on the right platform, thus having a broader reach to gamblers in all countries that have legally consented to the licensed gambling system. 


Uncertain future in the social and economic sectors would mean no available money to be spent on gambling, thus minimised risks on validated models.
Bettors tend to even gamble more during economic uncertainties due to their risk-taking nature and technological availability. However, unemployment rates increased and shifted on the priorities; thus, most individuals focused on their wellbeing, and at some point, gambling, which is the fun-oriented activity, was not profitable during the pandemic. With economies gradually reopening, gambling is picking up and is helping in the growth of economies.
Start-ups have to rationalise average consumer spending amid the slow gambling pattern of competition from established companies and people with gambling disorders. Financially muscular companies made some losses, significantly when sports were periodically halted and limited physical interaction. Operations shifted, and the number of people who had cash to sustain them to gamble decreased.

The Market shifting to online, in the long run, puts start-up strategically prepared for any eventuality or shocks, considering they have invested in their marketing strategy. They ensure agility in running exclusive deals and offers that would be quite appealing to both gamblers non-gamblers in equal measure. The limit on the resources available and ensuring they comply with the rules that are stipulated by the regulatory body so that they may not face unfair competition.

Uncertainty in consumer behaviour tightened the grip of upstart brands due to the latest market routine, which took time to be figured out, eventually leading to gainers and losers, whereas most of them are stuck in between the two. Disruptive companies like Mimy took advantage of the gap that had existed in the gambling world, and through their innovation, they are offering a wide variety of choices to the unsatisfied gamblers that include but not limited to creating an event with the advantage of one team, creating an event with some event in the match, timing the event created and a compilation of events created.
No coefficient calculation knowledge is required since there are no odds involved. You only need to choose any event from the list or create your own and share them with friends. Some do it for an adrenaline rush or moving parties to the internet, depending on the spending power at hand.


Friendly and Secure Platform

Mimy.online is a user-friendly website which allows creating of gambling topics. It is winning on customers trust, thus having the edge over their competitors since the customer is king. To mitigate the risk of cybersecurity, start-ups like Mimy have robust upgraded security and integrated financial systems to help smooth payments and withdrawal of bets.
The new regular technology is used to enhance social responsibility, such as reduced interaction to prevent the spread of the disease and to ensure the gambled topics do not violate the rules that are currently in place since there is a guideline on the customer verification procedures. It leads to intensified betting competition among various individuals or organisation wise with convenient betting topics available. It is safer to bet online than doing it physically while the pandemic still exists to prevent transmission and moderated fun.

The Market comprises individuals with gambling disorder attributed to severe financial and psychological impacts. In such occurrence, there is a minimum amount that a bettor can stake in a day and the number of times one can place a bet and reduce the possible barriers associated with betting. Mimy has an automated calculator that transparently helps an individual know the outcome if one wins but in return as well if one loses, he or she gets nothing. It is however done with the extra cash available after saving.
With postponement or even cancellation of events arising from the pandemic, Mimy refunds the individuals their stake in avoiding inconveniencing the customers, even though the Idea of Mimy was conceptualised pre-pandemic. However, it was licensed during the crises because it offered a ray of options to the gamblers by providing alternative solutions to the various gaps that previously existed. Women, men, and youths can now do gambling because they have various topics that they can bet.
Providing services according to the various legislative regions meets the threshold by different countries whereby only those who agree to the rules and regulations are allowed to use the service. The need for objective data on gambling to assess the pandemic’s impact on people’s found to have increased their internet usage and gambling behaviour and mimy seems well suited for this. It has gradually morphed into a multi-million investment in countries with legalised gambling practices.


Final Thoughts

With increased technologies and new entrants such as Mimy into the betting industry, more people would be interested in the wide variety of options available to suit their individual needs. Even though the Impact of Covid 19 is felt in the industry, various platforms are adjusting to suit the respective gaps that arise now and in the future.
The pandemic has led to the development of entrepreneurial opportunities online as well as offline. It forced the business to undergo transformative changes to this emergency, such as moving everything online, ensuring careful consideration of the right platforms, and integrating more digital transactions that would have a short- and long-lasting impact on entrepreneurship start-ups by separating the winners from the losers.


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