The tobacco company behind Marlboro cigarettes is starting a life insurance firm in the United Kingdom, and will offer discounts to people who quit smoking.
Philip Morris International, which is separate from Philip Morris USA and does not sell products in the U.S., announced Tuesday that it is launching the wholly owned subsidiary Reviti. The company will give smokers a bonus for quitting, or switching to a less carcinogenic product, like the vaping devices sold by Philip Morris International (PMI).
People who switch to e-cigarettes will receive an average 2.5 percent discount on premiums, while people who switch to PMI’s heated tobacco product iQOS for three months will receive a 25 percent discount. Customers who quit smoking for at least a year will receive a 50 percent discount.
Read more at The Hill.