Top Super Bowl Ad Goes For $4 Million For 30 Seconds As NBC Inventory Sells Out

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super-bowlSuper Bowl ads sell out every year, of course. But yesterday’s  news that NBC has landed a record average price of $3.5 million for a 30-second spot in its February 5 broadcast of NFL’s championship game is notable because it reaffirms how important live sports on TV are to advertisers.

And the Super Bowl is the biggest live event of all in an increasingly fractured media world, with a U.S. record 111 million viewers tuning in to last year’s game on Fox. That network received about $3 million per ad for the game between Green Bay and Pittsburgh, won by the Packers.

The double-digit price increase for this year’s game in Indianapolis includes the $4 million one sponsor paid for a spot, an NBC spokesman told Bloomberg. The network also confirmed it has sold out its digital ads, after announcing last month it would live-stream the game for the first time.

The Wall Street Journal writes that companies lined up for the 70 in-game spaces are perennials Anheuser-Busch InBev, PepsiCo and Coca-Cola, with car makers GM, Volkswagen, Audi, Hyundai and Kia making up the biggest sector.

{ Newscenter}


  1. I think the companies would get better publicity if they did not advertise during the super bowl, but put out ads via a cheaper route that they are discounting their product in lieu of overpriced ads. Word gets around pretty quick and the promotional deals would do the companies well.

  2. Don’t believe the hype. Advertisers always receive discounts but buying into other network programming. These spots are kim’at never sold one at a time.

    And #2 – Pepsi did that a few years ago when they launched the Pepsi Refresh Project.


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