President Trump’s cutting back on campaign commercials in some of the key Midwestern battlegrounds that helped him win the White House four years ago – and shifting resources to a bunch of crucial swing states further south.
The president’s re-election campaign has dropped roughly $2 million in ad reservations in Michigan and Wisconsin since last month, according to Advertising Analytics , Medium Buying, and Kantar Media’s Campaign Media Analysis Group , three leading ad tracking firms. Trump narrowly won the two states in 2016, breaking a quarter century long winning streak by Democrats.
The Trump campaign is also currently dark on local TV in Ohio and Iowa, two states he convincingly flipped from blue to red four years ago. And the re-election team is chopping approximately $5 million from its fall TV budget in Minnesota, a state that Democratic presidential nominee Hillary Clinton narrowly won in 2016 but that the president was targeting this year.
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