Unilever To Drop Terms Like ‘Whitening’ From Beauty Products

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Consumer products giant Unilever said Thursday it is aiming for a “more inclusive vision of beauty” in its skin care products and will remove words such as “fair,” “whitening” and “lightening” from its products, a move that comes amid intense global debate about race sparked by the Black Lives Matter movement.

As part of the shift, Unilever will in coming months change the name of its “Fair & Lovely” product that is used for skin-lightening and sold in Asia, the company said.

“We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty,” Sunny Jain, the head of Unilever’s Beauty & Personal Care. “We recognize that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this.”

Read more at YAHOO NEWS.



  1. There goes the end of whitened clothing. It is racist for sure.

    Are we allowed to ask the dentist or the drug store for tooth whitening toothpaste? Of course not it’s racist.

    I guess so is white bread.

    Let’s just simplify matters and ban the words white and bright all together.

    • No you made a mistake. Blackface is also racism. The only eitza is going either green or orange. (obviously not red or blue because that might trigger the trans meshguaim.)

      • Orange is also racist because of Orange Man Bad (Trump). Going green is also problematic because of the Green Deal and purple is too political. Yellow to white is like brown to black, so yellow and brown are out too.

  2. Cut the word ‘white’ out of the dictionary altogether or change all colors to black-white, black-red, black-yellow.


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