Walmart Spruces Up Website in Bid to Capture Traffic From Amazon


A redesigned Walmart Inc. website will go live next month, part of a strategy by the world’s largest retailer to lure customers away from rival Inc. with a more personalized shopping experience.

The new site will include new colors, fonts and lifestyle-focused imagery, according to a blog post from Walmart’s U.S. e-commerce chief Marc Lore. The site’s homepage will feature top-selling items in each customer’s location and a quick link to purchase previously ordered items. It will also include a new fashion section, while other categories will get a fresh look later in the year.

The redesign, which Lore first mentioned at an October investor conference, aims to convince Walmart’s frugal in-store shoppers to buy online as well: Those that do spend nearly twice as much.

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