Here is everything you need to know about gamification and why it has become an essential tool for business owners.
Gamification is a modern term commonly used in business to describe a marketing strategy. It’s designed to enhance consumer/user engagement and help create a more memorable and rewarding experience in a fun and rewarding way.
Successful gamification strategies can boost consumer loyalty to a brand and increase conversion and retention rates.
Let’s dive straight in to discover why gamification has become an essential business trend in the modern digital era.
Why is gamification an important marketing tool in business?
Business owners are constantly looking for ways to attract new customers and retain existing customers to generate more revenue. One of the most effective ways to do this in the modern digital era is to use gamification tools, strategies, and technologies.
Gamification has become an essential business trend in many industries, such as the global multi-billion dollar iGaming industry. It can also be described as the application of gameplay elements and/or loyalty systems that reward people for their active participation.
For example, anyone who signs up to a fully licensed and regulated online casino with a $200 free chip no deposit bonus available should also then be able to find many other gamification elements used by the operators of those sites to enhance the player’s experience.
The daily log-in bonus is just one such example of a gamification tool used in this industry.
When fully registered members log into their accounts, they can often participate in a daily promotional offer where they can win free spins for selected online slots, cash bonuses, prize draw tickets, or free online scratchcards. Consumers essentially get paid for completing specific on-site tasks.
They don’t need to deposit to participate in the daily log-in bonus, and the winnings they make from these promos are theirs to do with as they please – no strings attached. However, they may need to complete industry-standard wagering requirements before they can withdraw any winnings they have made from their daily log-in bonus.
Other gamification elements typically used by operators in the iGaming industry include free online slot tournaments with prizes up for grabs, such as free spins or cash, and a multi-tiered loyalty rewards program.
The more people play their favourite games, the more points they can earn and the higher up the VIP loyalty ladder they can climb, unlocking bigger and better rewards as they progress.
Adding gamification elements like this to their websites helps to boost user engagement in a fun and rewarding way. Players rewarded with various prizes are more likely to return to that site in the future. It boosts player satisfaction and retention.
They are less likely to look elsewhere to play their favourite games because of the rewarding experience they have on their favourite website.
Key benefits of gamification
Gamification is designed to create a more memorable (and rewarding) experience for customers. It can help boost confidence and trust in a brand and, more importantly, help businesses generate more annual revenue.
The key benefits of gamification as a business tool and marketing strategy are the following:
-
Enhance the user experience
-
Boost brand awareness and loyalty
-
Increase consumer engagement
-
Increase conversion and retention rates (and, therefore, revenue)
-
Help create a positive emotional connection between brands and customers and help create a sense of accomplishment and achievement
A successful gamification marketing strategy can help brands stand out from the crowd and give them an edge over their competitors. It is one of the most effective tools used by businesses to build relationships with their target audiences and boost customer satisfaction.
It helps create a fun and engaging experience that users actually want to become a part of. Besides the iGaming industry, gamification has also become a powerful and effective marketing strategy used across many other industries, from personal finance and retail to fitness and entertainment.
Some of the other gamification elements you will likely come across today are XP (experience points) and numerous other loyalty points systems and leaderboards. Others include badges, levels, virtual currencies, progress bars, countdowns, exclusive promotional offers, bonuses, prize draws, tournaments, discounts, games, and so much more.
Operators can also use gamification to gain valuable data and insightful information about their customers to help them improve their products and services.
Final thoughts
Gamification is highly functional across most industries and platforms and is an affordable marketing tool that often pays off in the long run. It provides instant feedback and enables operators to gather consumer data on a personalised level.
It’s fun for consumers and boosts their interaction and engagement with their favourite brands, often rewarding them in various ways just for their active participation. It also provides many other benefits for consumers and business owners, regardless of the industry or the size of the company.
These days, consumers are looked after better than ever by today’s most trusted brands thanks to these entertaining and rewarding gamification elements that business operators have incorporated into their day-to-day operations.
