At the cost of $50,000, four hundred public buses in the Tel Aviv and Yerushalayim are displaying banners declaring the importance of shemiras Shabbos.
“When I guard the Shabbos, Hashem safeguards me,” the posters proclaimed. “The Shabbos safeguards the Jewish people. Do not remove the safeguard! With Shabbos comes repose. We preserve the heritage of two thousand years. We have no one to rely on by our Father in heaven.”
“The bus campaign is only the beginning,” Rav Pinchas Reuven, organizer of the initiative, said. “I plan to soon do more to protest against Shabbos desecration which is increasing throughout the country. This will include large conferences throughout the country where people will cry out for Shabbos and speak in praise of Shabbos, which has guarded the Jewish nation since they became the chosen people.”