A 42-year-old Colorado man attempting to complete a doughnut-eating challenge died Sunday after choking on a giant pastry. Witnesses said Travis Malouff, of Denver, was participating in Voodoo Doughnut’s 80-second half-pound doughnut challenge before his death, KUSA-TV reported.
“It’s tragic,” Curtis Malouff, Travis’ father, told KUSA-TV. “It’s a loss of life that shouldn’t be.”
Witnesses told the news outlet that at people in the shop at the time tried to help Malouff when they realized he was choking, but nobody knew how to properly perform the Heimlich maneuver.
Paramedics arrived but were unable to revive Malouff, who died from asphyxia due to obstruction of the airway, the Denver Office of the Medical Examiner announced on Monday.